THE ACTIVE INGREDIENT
Copper Ions: Nature’s Sanitizer
Water Pure is built on copper sulfate pentahydrate — a compound whose sanitizing power has been used since antiquity. Dissolved in water, copper ions disrupt the cellular processes of bacteria, algae, and other microorganisms, preventing them from surviving or reproducing.
Unlike chlorine, which evaporates and degrades within days, copper ions remain active in the water. That’s why a single dose of Water Pure keeps working for weeks or months — and why it never stings your eyes or bleaches your swimwear along the way.
SIMPLE BY DESIGN
Three Steps to Cleaner Water
1
Measure
Every bottle’s label lists the right dose for pools, spas, ponds, fountains, and more.
2
Pour
Add it straight to the water — no pre-mixing, no equipment, no protective gear needed for normal use.
3
Enjoy
Copper ions keep sanitizing long after chlorine would have evaporated — for weeks to months.
SIDE BY SIDE
Water Pure vs. Traditional Chlorine
| Water Pure | Chlorine Products | |
|---|---|---|
| Effect duration | Weeks to months | Days |
| Eye & skin irritation | None — gentle formula | Common |
| Swimwear & hair | Non-bleaching | Fades and dries |
| Odor | Odorless | Strong chemical smell |
| Water softening | Yes, naturally | No |
| Shelf life | Indefinite | Degrades within a year |
SAFETY FIRST
Powerful on microorganisms. Gentle on everything else.
At labeled doses, Water Pure is non-toxic, odorless, and hypoallergenic — safe for swimmers, pets, and the plants around your water. As with any water treatment, always read and follow the directions printed on your bottle, and keep concentrate away from children.
